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Redefining Black Friday: Shop Black-Owned Businesses

We all know Black Friday as the day to save big on your holiday shopping. But this year, we encourage you to not just save – but also support Black-Owned businesses. It’s time to redefine Black Friday by Gifting Black. 

The 15 Percent Pledge, (whose goal is to get businesses to dedicate 15% of their shelf space to Black-owned brands) has created a campaign to call on consumers to Gift Black this holiday season. In fact, shifting just 1% of U.S. holiday spending to Black brands can make a huge difference – equal to $8 billion!


Ready to redefine your Black Friday? Keep scrolling to shop some of our favorite gifts from Black-owned businesses.



Be sure to also check out The Black Designers, Makers & Artists To Get You Inspired, 16 Black-Owned Etsy Shops, and 24 Ways To Support Black-Owned Businesses.