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Where to #BuyBlack on Black Friday

We all know Black Friday as the biggest shopping day of the year. But this year, in addition to scoring deals, we also encourage you to #BuyBlackFriday – and support Black-owned businesses.  

With so many talented brands, makers, designers, and artisans within the Black community, there’s a gift out there for everyone. And in addition to making someone on your list very happy, you’ll also be providing much-needed support to businesses that have been hit hard by the coronavirus this year.


Keep scrolling to see all our favorite Black-owned businesses to shop for fashion, home decor, wellness, beauty, and more.


You can also check out Facebook’s #buyblackfriday shopping guide and Black Shop Friday for even more businesses to support.

A Dozen Cousins

Artisanally made beans


Africa On My Back 

Bags made from colorful African cloth



Wallpaper, fabric, and furnishings



Skincare for men and women


Blk Grn

All-natural beauty, skin and hair products



Modern eyewear


Bolé Road Textiles

Textiles handwoven in Ethiopia

Brooklyn Tea 

Artisanal tea, cups, and serving pieces


Brother VellIes 

Handcrafted shoes and bags


Chloe & Chad

Vegan and organic face, body, and bath products


Eso Won Books 

Independent Bookstore


Frères Branchiaux 

Soy candles created by 3 young brothers



Superfood-boosted essentials for health and beauty



Sustainable decor, objects, and accessories from around the globe


Hortiki Plants

Eco-friendly container gardening kits

Photo: Omi Woods

House of Aama

Eclectic men’s and women’s clothing and tote bags



Eclectic furnishings, pillows, art, and planters



Men’s and Women’s clothing



Brass jewelry


Mi Cocina

Handmade aprons, oven mitts, and table linens



Vitamins and wellness formulas


Omi Woods

Necklaces, earrings, and bracelets

Photo: Goodee

Oui The People

Women’s body oils and shaving products


Pop Up Home

Vintage furniture, lighting, and accessories


Pur Home

Organic cleaning products



Independent Bookstore


The 125 Collection

Candles and home fragrance (10% off sitewdie)



Printed pillows, pots, and bags


  1. Bobby, next time you revamp your list of Black owned businesses, please check out Linoto. Jason makes bed linens from high quality, heavy weight linen. Gorgeous stuff. I’m not affiliated with the company; just a very happy customer.


    1. Thanks so much for letting me know! xx -B